New Circle

Do you want to pave the way for the future of architecture, design and digital culture? Join the New Circle network and advisory board and make our educational programs and star events possible.

Opening WEY DEY MOVE on The Podium. Photo: Floor Besuijen.


  • Invitation to the yearly New Circle trip 
  • Invitation to exclusive New Circle Cocktail Parties
  • Exclusive tour behind the scenes in the collection (with 5 guests) 
  • Free access to Het Nieuwe Instituut and Sonneveld House with a plus one
  • Invitations to all openings plus VIP extra’s 
  • Discount in the café and bookstore 


Become part of the New Circle for € 2500 per year. In this launch year, we offer a New Circle membership from € 1000 and up. With your help, we are able to set up new educational programs and fund highlight-of-the-year events and projects.

Want to contribute more? Become part of the Director’s Circle with yearly contributions of € 5000 and up.

Tax deductible

Het Nieuwe Instituut is a non-profit organisation, known in Dutch as having ANBI status, which means that your membership is partly tax deductible. Periodical contributions are 125% deductible from your taxable income.